Logo design - Kildeen Moore Research Fund

Design time – here's a logo that Christine and I combined forces to create.

Dr Kildeen Moore was Christine's much beloved aunt, who very sadly died from brain cancer a few years ago. Members of the family wanted to honour her memory by setting up a research fund in her name, and asked us if we would be able to come up with an appropriate logo.

The idea is all Christine's - she remembered Kildeen as always being the life of the party, so the conga line motif seemed perfect. Her initial concepts actually had the conga line facing left; it was only after we had "slept on the idea" that it occurred to me that the main character would resemble a stylised "K" (for Kildeen) if we flipped the whole thing. I redrew Christine's characters a little bit, added the type and submitted it. The family loved the concept and approved it after only a few minor revisions.

The stethoscope on the "Kildeen" figure was requested by the family: I personally find it a bit fussy for such a simple and stylised logo, but I can understand the reasoning behind it - an instant identifier of this figure as "Dr Kildeen".

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